Social media

Why is social media important for my business?

social media for small business, small business help

It’s a fact of life, now more than ever – if your business isn’t plugged into social media, you’re seriously missing out.  The reality is that most of the planet is online and that’s why you need to be online too.

And despite the proliferation of the ‘selfie’, social media isn’t just about self promotion – it’s about sharing news, insights, asking for opinions and inviting comments.  It’s a two way conversation with your customers, clients or followers.

Think of it as reaching out to give your followers a regular tickle behind the ears if you will.

But if people like your product, service, widget – whatever it is, and love the service they’ve received, chances are they’ll tell people via their networks.  Like word of mouth but online.

Wouldn’t you like a piece of that?

But don’t take my word for it, it’s here in the Sensis_Social_Media_Report_2016.  The stats are compelling and described as ‘a wake up call for businesses that aren’t yet on social media’ – because this is where your customers are.  And for those surveyed here are the numbers:

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Sensis Social Media Report 2016

So if you already have a Facebook page, Twitter or Instagram – then kudos to you.  But if you don’t and you’d like to learn a little more about the benefits then let’s talk.

The thing to know about the social media beast though, is that it constantly needs feeding.  So how often should you post to social media?  Well the truth is – it varies, but I’ll help you work that out.

Now lastly my question is – do you have the time or the resources to create regular compelling content for your social media?  If not then call me – I can pull together a strategy and timeline for all your tweets, blogs and posts.

Sound like a plan?  Then get in touch and let’s get to work.