About me

My mission is to help small business operators woo their customers and grow their businesses, using the power of words.

That’s it.  That’s what gets me out of bed and the reason I became a copywriter.

The weird thing about the ‘About’ page on this site (or any site), is that really, it’s not about me – it’s about you.

But I understand people like a bit of background so they know who they’re dealing with – so get comfortable – here’s a snapshot.

My background, for some years, has been in business admin, bookkeeping and office management.  However, the writing has always been there, bubbling away in the background.

A quirky opportunity to write for mX news in Sydney (covering the Australian Idol contest weirdly enough) got me thinking ‘heck – this is what I should be doing’ for a living.

A few years passed and I moved to Canberra.  I did a Communications degree as well as quals in copywriting, web content writing, digital and social media and blogs.  In 2015 I wrote for This is Canberra and that’s what got me hooked.

So here I am.  In 2017 I created Cut-through Copywriting because copywriting is my thing.

Needless to say, as a small business owner myself, I find myself doing the juggling act and scrambling to tick off all the things on my list – which is why I get you.  And it’s also why I want to work with you.  Tasking me with your business writing means you can put down one of those balls.

That’s me in a nutshell and below are the values which guide how I run my business:

I’m interested: at the heart of your business, product or service is you – so first of all, tell me about you.

I’m an enabler: I write to inform, persuade and to connect you with your customers and to keep them coming back.

I have integrity: I do what I say I will do, on time, on budget.

I have a sharing mindset: I share my know-how to help grow your business.

I’m a problem solver – I can help you reach your customers.

Customer satisfaction is central to what I do and I’m only happy when you’re happy.

No BS: I’m a straight-shooter and will always be open and honest with you

So – if I sound like your cup of tea then get in touch and let’s talk.


ps – and by the way ‘no BS’ also means no schmaltz, no hard sell and definitely no jargon!